Transparent Measurement
Verified delivery, viewability, and reach — no recycled audiences, no unverifiable impressions.
- Source-level reporting
- Attribution you can audit
- Weekly ROI readouts
Data • Compliance • FAST/CTV
We measured the inefficiency.
We measured the inefficiency.
Now we’re unlocking the solution.
USWC’s proprietary data quantifies cannabis media’s $1 B inefficiency — and positions us to convert it into measurable, compliant growth.
TAM
Annual compliant ad opportunity
Market Share Goal
Target by 2028 (≈ $30–$100 M revenue)
Gross Margins
Projected via FAST/CTV economics
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Cannabis Brands Are Failing.
We Quantified Why.
Our research didn’t just expose a problem — it measured a billion-dollar media flaw.
- 3–5× higher CPMs for recycled audiences.
- $1B inefficiency in wasted ad spend.
- Gatekeeper control over pricing & reach.
“This research is paradigm-shifting. Backed by hard data — it's a roadmap to profit.”Buy the Full Report →
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The Data Advantage
Cannabis is the only consumer category in America where every product is tracked
from cultivation → processing → retail → purchase.
That data already exists — but it’s fragmented across regulatory systems, POS networks, loyalty apps, marketplace menus, and regional compliance infrastructure.
USWC is the first FAST/CTV broadcast network designed to unify public cannabis data with real audience behavior — viewership, identity, culture, and purchase patterns — into a single adaptive intelligence engine.
“The network that understands the audience defines the market.”See the System →
THE SOLUTION
Transparency Creates Growth.
The cannabis market isn’t broken — it’s been made opaque. USWC replaces opacity with measurable, compliant distribution so every dollar can finally deliver impact.
Compliant-by-Design FAST/CTV
Brand-safe access across our global FAST/CTV network — built for regulated categories.
- Policy-aligned inventory
- Audience controls & safety
- CTV + OTT + Premium Web
Performance Economics
We attack the cost spiral: efficient CPMs, real reach, and outcomes that compound.
- Lower effective CPM
- Reach lift vs. legacy buys
- ROI accountability
Measured delivery
Compliant by design
Transparent economics
Trusted by operators, investors & emerging brands